The spray from a panicky skunk can be really painful if it gets in their eyes. Flush your dog's eyes with articifical tears which you should keep in your dog first-aid kit. Once that's done, you can proceed to the clean up stage.
Quite honestly, tomato juice isn't really the first thing you should grab. For it to be effective, you need to repeat and perform multiple rinses with it and that can be expensive. If you'd like to do it naturally, here's a remedy for you. Just remember to wear rubber gloves and keep the mixture out of you and your dog's eyes please.
- Combine 1 quart of hydrogen peroxide, 1/2 cup baking soda and 1 tsp. of liquid dish soap in a large bucket or open container.
- Sponge the mixture all over the dog, working it into his coat.
- Leave it on about 5 minutes then rinse.